SPRING SUMMER 22
Lingerie TRENDS
IN THE MOOD FOR WHOLE
LINGERIE NATURE HEIRLOOM
This season is growing up the topics of durability & naturality. Lingerie is looking for a way to reach inclusive refinement & sensorial wellness through a laic holistic approach. As comfort creatures, women put authenticity and curve love spirit in their wardrobe. Colors are both poetic and envelopping ready to soak in natural dyeing and natural high hand touch fabrics. Innovation fabrics
More to come once the full report will be publised
AUTHENTICITY- CURVE OF LOVE
FROM INCLUSIVITY TO LINGERIE THERAPIE
Inclusivity message is sizing up the scale of its meaning and targets. Freedom through a lingerie therapy is the new inclusivity ! Being in a Bra revolutionary mood or a No bra partisan, brands are going deeper than building a community in developping a full exchange aura around their values.
Message is clear : Freedom body reappropriation is new authenticity ! Keep it real to recover years of diktats!!
Products are easy going, sustainable, made with a purpose and full of evolution capacity !
More to come once the full report will be publised
NATURALITY
NATURAL BEAUTY
Inclusivity is also giving priority to naturality through raw material and new neutrals colors.
Message is "surf the wave of change stick to the essential". This time to deal with the right simple design made in the accurate fabrics near your home. .
Product are very contemporary and reflect the irreductible need of slowing down and respecting the skin is becoming a beauty gesture.
More to come once the full report will be publised
innovation for more inclusivity
TAILORED MADE INCLUSIVITY
Message: don't try to fit in anymore be a a comfort creature. Be sexier by wearing lace or by being no bra if you want !
Products are sexy and adapted to a way of thinking, a way of living and a way of seducing with allure and not to body measurments. Tech & 3Ddesign are also becoming DNA brands & sales argument. Brand to watch : Leel images to the left, Ana schaff, Lolo Paris
More to come once the full report will be publised
swimwear
SWIM SUIT THE NEW PARADOXE
Following events shaking up globalization as well as trends of staycation and circular sustainability, SS 22 invites us to reconnect with the myth around bath leisure and to propose a vision of "Swim Couture" without compromising on quality and sustainability.
- Swim Culture goes around those 3 paradoxes:
1.Paradoxe of use: provocative sincerity (being at ease with the sport allure) + poetic sophistication (simpering with naivety for the sexyness of appearance)
2.Paradox of aesthetic: casual nonchalence (no filter glow look) + neatness (lipstick at the pool)
3.Paradox of look: essential (basics & functional)
Message is clear: use a clean aesthetic to highligth bath to beach moment with an anthique look for a surf attitude.
Brands to follow : Posidonie , Néné Paris, All sisters, Kimyna swim.