A webinar by Interfiliere Paris & Concept Paris where exchanged about sustainability as a journey! How to create a customer culture book which respects brands specificities and in a systemic approach ?
My sustainable moto :
"Design is how it works, sourcing is how fabric falls, both are intimately linked to body so to nature"
I share here some reflexions and inspirations about my key thoughs & inspirations for the next season.
TRENDS
The full industry is evolving on the Sustainability KPI's, diversity, inclusivity, social coherence & environement protection all are now on the same boat and brands have no other choice that involved with intergrity and through a message governance ! All sectors layers are concerned as the luxury brand Gucci is lauching its 100 % sustainable sourcing collection called Gucci Off The grid. Diversity & Tansparence are becoming key norms as the american lingerie influencer from Lingerie Addict Cora Harrington is taking the lead on diversity & inclusivity in lingerie.
SOURCING
Sourcing is going deeper in the approach. Indeed, innovations, biomimicry & post covid reactions are leading yarns & fabric makers to more regenerative and meaningful researches. The swiss lab HeiQ designed an antimicrobian finshing solution declinable for sport & swim fabrics as well as for woven. They just signed an agreement with the italian linen supplier Ablini & with Neo Tech which worked on a revolutionnary 4 way stretch fabrics " no infective viruses left after a few minutes and the result indicated a SARS-CoV-2 virus reduction of 99.99% relative to the inoculum control. "
To read more about Biosourcing & Biomimicry here
BRANDS
Some Lingerie, swimwear & activewear who have a sustainable cuture book & made their homeworks !
DOWNLOAD THE FULL REPORT BELOW
More to come to interfiliere-paris.com
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