Following the disruption of RTW that Virgil Abtbol created (OFF WHITE & DA of LOUIS VUITTON) when he started to bring sport & streetwear details to Louis Vuitton and broke the codes of luxury, lingerie didn't want to be out ! Trend in lingerie is clearly evolving from Athleisure to Sport Couture ! As sign of enthusiasm for sports look, Chantelle knows a great success with its innovative stretch fabric and is awarded "brand of the year 2019" by Interfilliere for the new positioning as group.
At the trends stage, Nelly Rodi trends office was announced it in their predictions for the lingerie box theme RADICALISM:
Product Focus :
Bodies and Bra, leggings are the must of what we can find now in stores. Being expressed by shiny fabrics or very nice cuts, they highlight the body being in the body positive attitude move that we've all heard about from last year.
Brand focus :
ERES and its Activewear collection subtle mix of pretty mesh and microfiber.
LIVY (as cover picture) shows how to design lace outfit with shiny sportwear details, here with Flora & Bellflower designs for instance.
SPANX designed a special collection with velvet leggings, plumetis & lace bodies, bringing joy in their collection.
DORA LARSEN really reinvented it with its Rupa and Ali collection. Shiny and soft fabrics contrasted with couture lace and delicate mesh
For AW 18, the brand launched an innovative stretch fabric, offering this priceless confort with the same high quality product development.
"Innovation is everything. Fabrics stretch softly and seamlessly across the skin. Pure, ergonomic shapes are designed for performance and freedom of movement. Precision and fluidity come together effortlessly."
SP shows how gathering Chantilly lace style with sportswear shiny look elastic is totally feminine. Here Afterwork & Avant minuit designs from AW 18.
We will soon hit the road to Interfilliere, salon de lingerie fair in Paris, so stay tuned as we will come back with trends news for AW 20 & hints for SS19 !
#lingerie #frenchlingerie #activewear #storecheckparis #lingerietrends #softwear #interfilliere #brandoftheyear2019 #fabricinnovation #lingeriedesign #trendsreport #nellyrodi #lingeriebox #chantelleparis #simoneperele #livylingerie #doralarsen #eresparis #Spanx #bra #body #legging #sportcouture #athleisure