Aw 21 Market predictions


We finished working on the trend predictions for winter 21 and we are ready to share some of our observations. In the natural legacy of our AW 20 theme " PURPOSE ", RE-PURPOSE is the theme we're presenting for Autumn Winter 21.


Indeed, in the era of the RE, (recycle, reuse, reduce) Re-Purpose takes you to a sensorial wellness, where statement & diversity are integrated in design as a mass mattering concept. The message is "re-purposed" as well as the function of garment ; but this time with humor and femininity . 


From this assessment we draw 5 key concepts which, style wise, can shove market codes:


CONSTRUCTIVE MESSAGE

POSI CIVICISM

WAISTE GRANDEUR

ELEMENTARY DECONSTRUCTION CONCEPT

MASS MATTERING

Let's explore here 3 of them:

To read the full analysis


POSI CIVICISM

Statements are turning into a more civicism positioning willing to support the cause that contemporary gouvernements and way of living could threaten. In a contraction of Civicism and positivity, fashion is manifesting. There is a civic-mindeness momemtum which goes beyond "Body positive". And somehow it brings an ultra positive strength.



WAISTE GRANDEUR


In the concept of blue & circular economy, waiste are rejuvenated, transformed in innovative new source, recycled, turned into piece of art... and offer new possibilities in design process. We can expect to go deeper in the innovation of fibers from citrus fruits & particularly orange's peel, polyester, ocean collagen, spider yarn's transformation or recycling.



ELEMENTARY DECONSTRUCTION CONCEPT

Alliance of shape and function is necessary to design this season. Thus, first a deconstruction helps to get the frame in order to give a new use of garments and accessories ! New combination of functions are possible, especially in accesories, giving a such of job description to the object !


To read more detailed description


To carry on with the investigation, let's see at Interfilliere Paris 6th to 8th of July


Keep updated next post will be about the mono products brands !

References:

WGSN

EILLEN FISCHER

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