Depuis le mois de mars, Entada Textile et l'application de traçabilité Viji sont partenaires pour les audits transparence et le sourcing durable et responsable! Pour mieux vous présenter Viji 📲 , nous avons interviewé Anne Laurence Villemonteil, la cofondatrice. La genèse ViJi en 3 phrases ? ViJi est né d’une amitié de 20 ans entre les co-fondateurs, de leurs expériences professionnelles et de leurs valeurs personnelles. ViJi est un système d’agrégation, d’authentification,

This season again, fabric & product fairs are happening on line, giving us the opportunity to feel like a private club house where intimacy is QUEEN ! So In February, we've been guest at great talks and webinars to talk about lingerie market and about how it's evolving through concepts such as #diversity, #nontoxicmaterial & a systemic approach of #sustainablesourcing... If you missed them, below find the replays of the webinars we've been hosted.. INTERFILIERE PARIS & SALON

Je vous souhaite, une bonne et heureuse année 2021, en bonne santé prêt.e.s à s'adapter avec créativité, patience et capacité de ré-invention! Pendant cette pause hivernale, nous avons pris du recul sur 2020, sur vos besoins et vos demandes et sommes là pour vous accompagner avec nouvelle offre qui propose des sessions courtes de mentoring en ligne, une masterclass et des conférences... BIENVENU.E.S 2021 Très récemment, Jos Berry la directrice du bureau de tendance lingerie C

Chers tous.tes Alors que j'écoute un podcast sur "Comment apprendre à dire merci"*, j'écris ce mot pour vous souhaiter de belles fêtes de fin d'année ... Au travers cette article, je vous remercie de nous avoir accompagné, pour certains, depuis bientôt 8 ans et espère vous inspirer un peu de curiosité créative... Cette année chez Entada Textile, nous avons réalisé que, moins pouvait être une formidable opportunité de croissance ! Pendant le confinement, nous avons fait beauco

Toujours très conceptuelles, les collections proposées sont depuis quelques saisons naturellement tournées vers la durabilité et l’inclusivité, à la fois dans le procédé de création, le message et le vêtement. L’Edition 2020 du festival de mode et de photographie de Hyères dans le Var, qui se tient habituellement en avril, a sagement prit place à la villa de Noailles le week-end dernier. Toutes les précautions étaient prises pour que ce « festival de la résistance » * se déro

Adapting to the recent digital context, fairs & professional's meetings switched to online exchange of knowledge. Thus, we all experienced our know how of sharing informations and mentoring brands through webinars and online masterclasses. On my side, I was happy to be asked for speaking on Interfiliere Paris online fair & on the very first Eco digital fashion week organised by Designer 2 buyer, international market place for sustainable fashion brands... If you missed them,

A webinar by Interfiliere Paris & Concept Paris where exchanged about sustainability as a journey! How to create a customer culture book which respects brands specificities and in a systemic approach ? My sustainable moto : "Design is how it works, sourcing is how fabric falls, both are intimately linked to body so to nature" I share here some reflexions and inspirations about my key thoughs & inspirations for the next season. TRENDS The full industry is evolving on the Susta

That's the investigation that we realised for Interfilière Paris | Eurovet ! First part is about Organic and Recycled... Read the full article here in french and in english The Covid-19 global crisis has fundamentally shaken consumer mentalities and is driving the industry to highlight the message of transparency as a sign of integrity and best practices. This crisis has also reinforced the need for reassurance and protection through textile products, specifically in lingerie

My wishing list of solidarity gesture for a Corona resilience mood is published today on the leading sustainable fashion & lifestile online media in France THE GOOD GOODS. I'm very happy to share them with you too ! Read in french here I will start this post by sharing this quote of Edgar Morin which perfectly sticks to disconcerting news : "By sacrificing essentials for emergency, we ends up forgetting urgency of essential". I am a fashion designer, a journalist and a free

The Corona Resilience Photo : Jeanne Viceral |Clinique vestimentaire | extrait of Quarantaine vestimentaire. Mask "mouthful of flower" "Boccata di fiori " " bouchée de fleurs " With the quarantine time worlwilde, we are going through a singular and unprecedented moment. In order to get this moment a bit of resilience, we wanted to share some peotry with the work of Jeanne Viceral. In 2019 she won "Sustainable fashion creation award " from The big blue project organisation. In

Summer Hollidays are here, this is time for slow down and give yourself some time to read ! You will find here our favorite fashion readings

The mono product phenomenom started on the luxury pastry stage few years ago, when Christophe Adam launched " l'éclair de génie" and Popellini their exquisite cream puff ! Those 2 universes being linked, fashion brands started to capture it as well ! Few years later, a lot of new fashion brands are offering only 1 type of product in their collections. A good way to taste the market, so let's explore few of them ... HAUTE COUTURE Mono products trends is also confirmed in Haute

La taille unique peut-elle aider à résoudre le problème de l'inclusion ? Dans l'esprit du body positive, certaines marques ont mis en avant leur concept autour de la "taille unique". Nous avons choisi d’en explorer deux: Ester Manas, une jeune créatrice de vêtements française et Chantelle, la marque de lingerie française bien connue. ESTER MANAS La taille unique équitable était le pitch d’Ester Manas quand elle a présenté son travail au festival de la mode de Hyères en 2018!

Can one size fits all be a diversity problem solving ? In the zeitgeist of body positive, some brands wove their new concept around " One size fits all". We choose to explore two of them : Ester Manas a young french women's wear designer and Chantelle a very well known Lingerie brand. ESTER MANAS One size fits all was the pitch of Ester Manas, when she presented her work to Hyeres fashion festival in 2018 ! There, she won " Gallerie Lafayette prize " with her collection " Big

In contrasted economy circumstances, Made in & full transparency are the new tools of soft power, especially in fashion. Thus,"Made in France" is popularised & is becoming a new kind of branding, a real token for sustainability and quality ! Indeed in such a disruptive business, strong trends of changes are taken seriously. For instance, BOF/Mc Kinsey State for Fashion 2019 (1) report predicts an explosion of small business and manufacturing coming home to adopt agile made-t

Cultural broker is a neologism whose common usage describes a person who facilitates the border crossing of another person or group of people from one culture to another culture. In this post, we are going to talk about our vision of trends, our method and how it could be linked to innovation and to design through a cultural perspective. VISION At Entada textile we value the job of cultural broker both in the management and in the design thinking approach. We consider that fa

For Love birds, Valentine's day tradition is to celebrate tenderness & love. For this special day, I selected some trendy lingerie and gifts ideas among the best designers of love ! Gary Chapman wrote the international best seller " the 5 language of love ", where he is explaining that each of us has a way to receive or to show love : gifts, quality time, compliments & affirmations, act of service or physical touch. SWEET & GIFTS Quality time with the beloved one, is one of

For a year or so, we observed a strong social trend which shows an international awareness among the millennial youth. Indeed, some causes found their voice thank to young adults who speak up to support the purpose or to express their gloominess ! Something smells like a teen spirit here... First, Emma GONZALES 19 years old, one of the face of March for our lives, the association created after the terrible Parkland's (Florida) massacre of 2018. They organise marches across US

Tech enthusiastic & fashion solutions #techinnovation #digital #fashioninnovation #lafrenchtech #entadatextile #culturalbroker During the visit of Mr Edouard Philippe, french prime minister & his secretary of state for innovation & digital, Mr Mounir Mahjoubi, we were happy to attend French Tech talk. Entada Textile was chosen as french actor of innovation and fashion start up scene in Vietnam. Thus we could talk about our challenges & needs as entrepreneur in fashion industr

#Storyteller #Japan #trendhunter #culturalbroker Last October, we've been visiting Japan from Tokyo to Osaka... More stories of meeting up, store checks & visit to come soon...